12 Creative Recruitment Campaign Ideas To Inspire You

A great recruitment project concept can considerably enhance a brand’s attractiveness in the skill market. And fortunately is that it doesn’t constantly need an insane spending plan!

Now is the time to inject some imagination and enjoyable into your recruitment projects and shake up those boring, tired recruitment techniques that typically start with posting on job boards (boring).

When your skill team begins producing initial, engaging campaign ideas that connect into and strengthen your total recruitment method, you’ll quickly discover how to attract the finest and brightest prospects.

TL; DR – Key Takeaways

– Creative recruitment campaigns are everything about developing enjoyable and engaging methods to bring in good prospects to your brand name and make a bigger influence on candidates.

Examples consist of recruitment by means of a dating app, using a mystical code to crack, hosting meet-ups, or enlisting the assistance of an trip.

– You can develop creative ideas for your recruitment campaign by examining the issues your skill team has now, researching how other business hook candidates, or brainstorming brand-new ideas with your team.

– Three examples of companies believing outside package include IKEA’s 3D-printed meatball campaign, Volvo’s S90 model vehicle that interviews its own professionals, and a really fun one by Deloitte-a zombie recruitment video (yes, you can’t miss out on out on that one, so continue reading).

– After introducing your project, produce abilities tests in a jiffy to screen and shortlist applications with Toggl Hire. Your talent group can select from our library of over 150 test templates to enhance and automate your working with process.

What is a creative recruitment project?

Recruiters or talent acquisition teams that use initial recruitment campaign ideas, such as video games, crack-the-code tests, AI recruitment bots, or video material, connect straight with the hearts and minds of their target audience.

How do you know if your company is using imaginative concepts in your strategy?

Well, has the skill group been using the very same recruitment marketing approach for the last 10 years? (Oh dear, hopefully not.) Why? Well, by following the same traditional techniques that everyone else utilizes, there’s no other way your brand name will stand apart in the crowd.

When companies engage with candidates in a thoughtful, impactful way with their recruitment marketing, they’re more most likely to bring in the competent individuals they’re looking for. Now, here’s how your team can begin doing things in a different way.

How do companies believe of innovative recruitment projects?

It’s not too complicated. Let’s walk through the actions for job developing successful, original recruitment marketing.

Step 1: Identify your group’s most significant blockers in obtaining top skill.

Step 2: Next, brainstorm ideas or tactics to overcome those challenges. Here are some pointers:

– Get inspiration from other business already considering of package.
– Put yourself in the shoes of your target audience and think about ways to interact with them in a design and tone that will attract them, such as an animated video.
– Connect to colleagues to gather ideas from a diverse group.
– Consider what your company values highly in its existing employees.

Step 3: Bring all your ideas together and create your recruitment campaign method, including the channels you’ll use to release it, such as social networks and your professions site.

Step 4: Review your project cost and guarantee you have the budget plan you need, or adjust your plan accordingly (keeping in the excellent stuff your target audience likes).

Step 5: Launch your campaign and hope your task advert and other project aspects get extensive national, international, (or even viral!) attention.

Do we require to contract out customized elements of our recruitment campaigns?

Possibly. We understand that not all companies have the resources to manage every element of a creative job in-house. In that case, you may require to contract out particular components to a firm, such as:

– Designing social networks or other digital advertisements
– Creating a video (that doesn’t appear like your nephew took your mobile phone).
– Creating a complex video game or unpopular equation as a recruitment test

Ok, now for the enjoyable things.

To help you win on this brand-new course, we have actually gathered some truly innovative recruiting ideas listed below. Companies that created some initial or job innovative attention grabbers to attract excellent candidates.

12 creative and motivating recruiting project examples

Let’s face it, numerous organizations need a recruitment process transformation. Especially if they wish to attract young, certified prospects (and the company’s employer brand is as attracting them as a 1970s film).

The following business (most of which you’ve most likely become aware of) also needed some fresh ideas for their recruitment marketing to jazz up their outdated image-and they all succeeded.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting sufficient varieties of junior staff for white-collar workplaces.
Recruitment technique: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social networks, advertisements, recommendations.
Their most initial project concept was certainly their US zombie recruitment video-a Strolling Dead-themed recruitment ad that ran during the show’s season ending. It might not have featured at any big international advertising celebration, however it sure got individuals talking. And that’s what you want.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for hazardous professions like the army is becoming more tough.
Recruitment method: Using pop-culture recommendations to draw in a wide range of ‘profiles’.
Tactics: TV adverts, social media, and other online platforms.
This project is distinct due to the fact that it uses the concepts of good marketing or copywriting by appealing to what is very important to its specific target audience-communicating about their worths and using their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving profession is currently highly underestimated and is also experiencing a fast boost in need post-pandemic.
Recruitment strategy: Using emotional and aspirational messaging to bring in people whose values line up with the company’s purpose.
Tactics: Advertising campaign throughout TV, digital, print, radio, social, and direct-mail advertising.
Recruiting for a task that is generally exceptionally under-appreciated absolutely requires some extra creative juice. Home Instead chose to utilize the services of a professional company for this project to refresh their brand name and hook exactly the right kind of individuals.

The company created exceptionally emotive recruiting videos for this niche industry, which 100% struck the mark with their “can’t help but care” target audience.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech career location, and filling tech and digital tasks was a hard task.
Recruitment strategy: Using a major technology pattern to sign up with the discussion and increase their awareness in the tech skill circles.
Tactics: An experimental recruitment project utilizing 3D-printed meatballs.
Now, this is a truly initial project run by the Swedish furniture producer IKEA. To attract talent that considers of the box, they invited potential candidates for an interview over a dish of meatballs.

But not their traditional Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their dining establishments.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting huge labor lacks in hospitality post-Covid.
Recruitment strategy: Targeting jobless, underemployed, and ready-to-work candidates wanting to begin their professions in hospitality by highlighting real-life examples of upward mobility.
Tactics: National ad campaign covering social media, digital display screen advertisements, radio, and press coverage.
These guys are helping to fill a major pandemic-driven employment gap. In the US alone, the Bureau of Labor Statistics shared this eye-opening fact:

The industry has actually gained back 6.9 million jobs considering that April 2020. Despite these gains, work is 1.3 million lower than in February 2020.

Their campaign makes prospective beginners familiar with the large selection of advantages offered with a career in hospitality and utilizes testimonials from current staff members to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, indicated attempting to draw in 1,000 new employees over 12 months.
Recruitment technique: Doubledown on promoting the ‘work from anywhere’ policy to attract tech talents who wish to work remotely.
Tactics: A physical recruitment drive in a top quality Van

This one’s absolutely another imaginative recruitment campaign that the software application business, Atlassian, released just recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment roadway journey.

Their novel idea aligned well with their work-from-home policy that they were also ‘driving home’. And ideally, their ingenious thinking has actually assisted them fulfill their Australian and global intake objectives (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A biased recruitment process and absence of gender diversity.
Recruitment method: Building a transgender and gender-diverse skill swimming pool.
Tactics: Updated recruitment process

This project hit at the heart of the continuous issue of gender equality in mining. Global mining giant BHP just recently ran a successful, global-first (for BHP) effort to help minimize working with biases by refreshing their outdated recruitment procedures.

8. EasyJet Recruitment Campaign

Problem: Remedying crew scarcities post-Covid
Recruitment method: Targeting a very particular skill sector – empty nesters and over-45’s.
Tactics: Ad campaign

Now, this is another project that’s considering of the box. After stumbling upon a fascinating market insight that “around 78% of British parents aged 45 and over wish to handle a new difficulty once their kids fly the nest”, EasyJet crafted a recruitment project targeting this specific talent pool.

Filling the crew lacks with prospects who are over 45, whose kids have actually lastly flown the nest, and who are now trying to find a brand-new career experience!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment strategy: Grabbing audience attention at a distinguished international motor show and developing the brand name as an emerging center for automotive software application engineering.
Tactics: Event PR

Now that’s turning your average recruitment project technique on its head for sure! The team included AI into the vehicle’s pedestrian speech innovation and cars and truck link system to check the social and technical abilities of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting high-caliber passive candidates.
Recruitment method: Using an ingenious, gamified approach to engage passive candidates & using a free present.
Tactics: Skills test was promoted on social media platforms

Our sibling business, Toggl Track, wished to hire an SEO manager and idea of an enjoyable campaign that ‘d be a win-win situation for all. We created a skills test obstacle and marketed it throughout social networks, offering a complimentary t-shirt to candidates who achieved high ratings.

Reaching passive prospects while getting the word out about our brand to other gifted workers worldwide-it doesn’t get much better than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to attract Millennials and Gen-Zers.
Recruitment method: Activating a new disruptive employer brand name to draw in graduates.
Tactics: Campus recruitment with an experiential VR tour, careers page overhaul, video series, redeveloping all in-store and campus recruiting visual assets

Walmart’s enormous skill acquisition campaign was created by Nexus and helped provide the brand a much-needed facelift (since the seller might not have actually been leading of lots of candidates’ favorite employer lists).

12. Lowe’s Canada Recruitment Campaign

What is the project trying to achieve?

Problem: Attracting young recruits in the middle of a labor lack.
Recruitment method: Using a growing interest among young individuals in home restoration and crafting a compelling worth proposal to set themselves apart from other companies.
Tactics: An exhibit, The Hall of Fail, that presents restoration stops working recreated as artworks, out-of-home, web, and social networks content

Intending to hire some 5,000 people in a year amidst remarkable labor scarcities, Lowe’s Canada was dealing with the significant obstacle of drawing in more youthful employees. Partnering with an imaginative agency, the brand name created a recruitment project concentrating on chances for growth and learning within its network.

They have actually likewise found that 88% of Gen Z students desire to work for companies who give them access to training and growth opportunities.

Training is a priority for us, so we make certain to use thorough training to everybody who joins our groups. Working in among our stores is a fantastic opportunity for individuals to get understanding that will benefit them all their lives.

Inspired by this insight, the brand name introduced a project and exhibit that builds on the desire to discover by showing compelling examples of renovation failures that young individuals can prevent by working and discovering at one of the brand name’s shops. Each of the exhibitions had a QR code for using directly for the numerous employment opportunities.

Thinking about your next initial recruitment campaign method?

We hope this list has got you buzzing about your next recruitment project and how you can match those ingenious companies to approach prospects.

Whatever the role, from grabbing up the very best engineers to roping on the planet’s greatest salespersons, your recruitment marketing efforts make certain to strike their hearts and minds if you use your imagination!

One simple method to include sparkle to your next recruitment project while making it enjoyable and engaging for you and potential applicants is to begin with abilities tests. And, no, you don’t have to develop tests from scratch. Our test library is overflowing with role-specific questions established by the specialists.

Say farewell to inappropriate prospects and the hours squandered screening CVs. Create a complimentary Toggl Hire account today to see simply how basic, fun, and job reasonable hiring can be.

Juste enjoys investigating through writing. A copywriter by trade, she invested the last 10 years in startups, informing stories and building marketing groups. She works at Toggl Hire and writes about how businesses can recruit actually excellent people.